“What does Peace Mean to you?”

In September 2022, Interpeace, an international organisation working to prevent violence and build lasting peace, asked us to create a promotional film for the Geneva Peace Talks.

The central creative idea came early, rather than documenting the event from the outside, we chose to build the entire film around a single open question put to every participant. "What does peace mean to you?" became both the title and the editorial thread running through the entire film.

The production was planned around that concept. Eight interview locations were scouted across Geneva which added visual variety and gave the city itself a presence in the story.  

We spent half a day on the UN campus, capturing its architecture and symbols to bring a cinematic, contemplative quality to the edit. Interview questions were prepared in advance but left open enough to allow genuine reflection from each participant.

In post-production, the eight conversations were woven together around the central question, with the campus footage. Working with organisations carrying out this kind of mission is always a privilege.

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