The State of Finance For Nature

The United Nations Environment Programme asked us to design and lay out the State of Finance for Nature report, which maps all current financial flows toward nature-based solutions, and to produce an animated video summarising its key findings.

No visual identity existed for this report, so one was developed from the ground up. The process started with research into the client's sector and existing materials, following the creative brief built around the intersection of sustainability and finance.

After a round of client feedback and iteration, the identity was refined and applied to the full report layout. The same visual language then carried into the animated explainer video, keeping print and motion coherent. Once the script was written, styleframes were developed and approved before the animation began.

For the cover image, an illustrator was brought on and provided with an art direction brief and reference visuals to guide the style. Several rough sketches were developed, revised, and refined into a final illustration consistent with the report's colour palette and identity. The cover ended up being one of the strongest pieces of the whole project, and we even used these assets in the animated video.

‍