Preventing the Next Pandemic

Following the COVID-19 pandemic, a coalition of United Nations organisations came together to create Nature4Health, an initiative aimed at preventing the next pandemic by addressing the relationship between human activity and infectious disease. They asked us to distill their work into a two-minute animated explainer film for the launch at COP15.

Animated explainers always start with the script. Distilling years of scientific work and multi-agency collaboration into 90 seconds of clear, engaging content meant weeks of research, multiple rounds of drafts, and long sessions with the full client team to get everyone aligned on the key messages. The question we kept coming back to: could someone who doesn't know anything about the topic understand it and be interested in it?

Once the script was locked, we moved into art direction by creating mood boards to establish the visual world, followed by styleframes showing exactly how the animation would look.

Only once every element was approved did we move into animation, sound design and voice-over recording.

The film premiered at COP15 to an international audience.

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