It’s all in the Details
client
Type of project
year
Context
We were invited by A. Lange & Söhne, a luxury watch brand from Germany, to showcase the Concours of Elegance 2023 in the royal setting of Hampton Court Palace, just outside of London.
At this vintage car show, sponsored by ALS, classic car enthusiasts gather to admire the mechanical ingenuity and craftsmanship of some of the world’s rarest automobiles.
creative process
Both A. Lange & Söhne and ourselves share a desire to push our craft forward and explore our own artistic approaches.
We headed to London in the rainy summer of 2023 to capture the unique atmosphere of the Concours of Elegance. In the palace's corridors, hundreds of photographers and content creators were moving in all directions, all chasing the perfect shot of a car. We began noticing the wonderful details of the show, the texture of wheels, the old gear sticks, the reflection of the palace in the cars...
The atmosphere of the event lived in its small, intricate details, just like A. Lange & Söhne timepieces. The photography and video were edited in post-production with that same sensibility, letting the details carry the story.
