For Sustainable Investment

Chi Impact Capital approached us to build their brand universe and design their annual impact report which we produced for the following three years.

Beyond a few colours, fonts, and illustrations, Chi Impact Capital had no visual identity. Everything was developed from scratch. We pitched three visual directions before one was selected and developed into a complete brand package brand package: logo, typography, and colour system.

The brief was to create a unique and trustworthy visual identity that would suit a fund whose activities lie at the intersection of impact and finance.

Once the visual identity had been established, it was directly applied to the annual impact report and has been used in every edition of the report since then, evolving slightly each year whilst remaining true to the original.