Financing the Future of Agriculture

The Climate Finance Unit of the United Nations Environment Programme approached us to build their brand universe and produce a series of animated videos to support their work financing sustainable land use around the world.

The project started with a discovery workshop with the UNEP CFU team to understand their organisation, their target audiences, their tone, and how they wanted to be perceived within the broader UN ecosystem. From that foundation, three visual directions were developed and presented before one was selected and refined into a full brand identity.

The animated videos then came out of that brand world. As with every animation project, we began by writing the scripts. This work required extensive research, numerous rounds of revisions and close collaboration with the client in order to transform a complex subject into a captivating narrative that is accessible to all.

Once the scripts were approved, moodboards and styleframes were developed.  

Original 3D models were built to explain the financial system in a clear and engaging way. Once the animated content was in shape, the same visual assets were folded into the broader brand identity, in brochures, PowerPoint templates and reports.  

That’s how we built a genuine creative system, rather than a collection of isolated deliverables.

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