Feels Just Like Home
client
Type of project
year
Context
Conforama Switzerland asked us to create a series of short films for their social media platforms – YouTube, Facebook, Instagram, and LinkedIn – showcasing their furniture range with humor.
creative process
The concept came from a simple idea: what if comfort feels so good, you forget you aren't at home? We built a scenario around a man waking up from a deep and restful sleep, only to realise he'd been in a Conforama store the whole time.
To make the project a success, we arrived at 5 am at the large shopping centre in Bussigny before it opened, so we had the shop all to ourselves.
Most of the scenes were shot in their studio setup, but the centrepiece was the wake-up scene in the middle of the store floor. Getting that right meant moving furniture around, setting up lighting rigs, and managing cables across a space that size, all with a clock ticking, because the store would open soon.
