Capturing the Spark
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Type of project
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Context
Since 2022, GEM Geneva, the international jewellery salon, has worked with our photographers.
creative process
Preparation for an event like GEM Geneva starts before the doors open. A detailed shot list is built in conversation with the organiser, covering the key exhibitors, VIP guests, and moments that need to be captured. On the day, the program is mapped out in advance to ensure that no session or reveal gets missed.
Jewellery photography at a live event is a specific discipline; pieces need to be captured quickly, accurately, and beautifully, because the press is waiting. Lighting and angle choices are crucial when shooting pieces that depend on reflection and detail. It requires both technical precision and an artistic eye.
Beyond the event itself, we also consulted with the GEM team on their broader social media photography, helping them raise the quality and consistency of what they produce independently.
