Branding of an Insurance Firm

Risk & Knowledge, a Geneva-based insurance firm, asked us to build their entire visual identity from scratch, including their website.

Branding projects always start with a discovery workshop. Time was spent with the Risk & Knowledge team to understand how they wanted to be perceived, what set them apart from other firms in their market, their target audience, their tone, and the kind of presence that would actually serve them. By allowing time for this discussion, we can make the difference between simply having an attractive visual identity and one that also meets the client’s needs.

Three visual directions were developed and presented before one was selected and refined into a full identity: logo, typography, colour system, and stationery. The same visual language was then carried into their website, bringing everything together into a coherent digital presence.

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