A Gallery for Locals
client
Type of project
year
Context
The Town of Morges asked us to rebrand Espace81, their local gallery, for its tenth anniversary and to photograph the opening.
creative process
Our creative director has been working with the Morges Cultural Office since 2020 on event coverage, poster design, street signage and the exhibition of his own project, Morges Masquée, at Espace81. When he was asked to rethink the gallery’s visual identity, the task proved to be a delicate one. He walks past it every day and is well aware of the deep affection the local community has for it. The design therefore had to reflect the diversity of its visitors. The design needed to represent everyone.
Espace81 is a public gallery where any local artist can exhibit work connected to the city, so we landed on a multicoloured square system where each colour stands for a different cultural voice in Morges. The reveal at the tenth anniversary celebration was met with smiles, to his great relief.
